EDUTECH Startups: Transforming the face of Education

In the last decade, we have been able to see an immense growth of IT involvement in education. We're not only talking about using computers in the classroom anymore. Technology, big data and the Internet have started revolutionizing every aspect of education in the recent years.

Of course, students are benefiting the most from this technology boom, but they're not the only ones. Parents, teachers and school administrators are all experiencing this positive change that is modernizing, improving and facilitating education across the planet.

The most influential tech startups in education are those creating some sort of apps for fun and interactive learning. These include learning apps and games for kids and adults that are created for computers, tablets and mobile phones, which makes them incredibly convenient.

Edutech startups have focused on facilitating the school administration process, engaging the parents through progress tracking, monitoring things like class attendance, test results, and even cheating and plagiarism.

Finally, there are the programs that provide and facilitate video lectures and online courses for both students and future teachers.

The Revolution in Education

All these startups and their technology solutions have caused quite a revolution in education, and it seems like the changes are only going to continue. Here's how tech startups are changing education for the better.

Personalized Learning

Technology has started erasing the problematic all-for-one learning model and introduced a new personalized one. Thanks to the innovations, students can now get a custom-made learning experience that significantly increases their academic success.

Learning on the go

With technology, students around the globe are now able to learn wherever they want, whenever they want. They can study at their own pace and keep track of news, files, assignments and grades with just a few clicks.

Countless Learning/Teaching Resources

The Internet has given us access to boundless amounts of information. When it comes to education, that means countless learning resources. There are hundreds of tech startups as well as famous companies dedicated to enhancing the learning experience, which makes it easy to find learning and teaching resources in the form of eBooks, video lessons, online certificates and a lot more.

The Greater Change

Edutech startups are already shaking up education systems around the world and remodeling the modern classroom. Not only are these innovations shifting the learning process towards personalization but also changing the roles of everyone involved – from curriculum creators, across teachers to students and parents.

But this change is a good one, and it's only just begun. We have yet to see all the ways tech startups will continue to alter and enhance education in the future.

5 Key Aspects for Building a Successful Education Startup

Ask a 90’s kid on what school education was like and you receive an innocent answer, “Books, homework, and occasional access to bulky desktops is all we had.” Switch to the present and education without laptops, iPads, smartphones, and tablets seem unfathomable by today’s generation.

#1 Clarity on the Business Model

While for a B2B start-up, efforts must be put towards developing strong relationships with schools and other educational institutes, B2C start-ups need to focus on building trust with the parents, where they feel safe in entrusting their children to your brand.

Also, identifying the go-to-market strategy is crucial since educational institutions are a great medium to reach your target audience if you are a B2C education company. This apart, it is essential to understand the unit economics, of how the business will shape with scale.

#2 Understanding of the Market/Consumer Needs

Education and Healthcare are two large sectors that are essential for the growth of any society and also leads to development. In a pursuit to perfect the product and technology, most entrepreneurs lose sight of the core business idea, which is understanding the fundamental problem they are trying to solve. Entrepreneurs must be sure of the product/service they are building and align it to the needs and capacity of the market/end-user to ensure a profitable venture.

#3 Introduce a Break-through Solution to a Large Problem

Entrepreneurs introducing cutting-edge solutions that cater to the overall development of children through disruptive technology, must communicate loud and clear and indicate the benefits of the products and services towards the child’s learning.

Most entrepreneurs work on solutions that cater to only 1% of the Indian population or the elite within the cities. It is imperative to look beyond a few micro-markets of the developed cities and cater to a wider audience that belongs not just urban India but rural too.

#4 Establish Brand Awareness and Goodwill

Parents are reluctant to trust new brands, given it deals with their child’s future. Brand building and creating a goodwill with parents or the target audience involves patience, genuine hard work to deliver on the promises made, and a robust brand strategy. Serious efforts must be made to communicate the brand ethos and establish the initial trust in your target audience. Nothing works better than referrals and word-of-mouth publicity.

#5 Tie-ups is the Key to Growth and Expansion

Start-ups have limited resources, and hence, it is important to build strong relationships with partner companies, which have a similar target market. Such tie-ups can compound the growth quickly without putting a strain on the limited resource pool that a startup has.

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